Harnessing Generative AI to Revolutionize U.S. Healthcare

Our UC Davis MBA team advances to Top 8 in Tepper’s Tech Innovation Challenge

Just weeks into my UC Davis MBA journey, I had the opportunity to join four of my Full-Time MBA classmates to compete in the ninth edition of the Tepper Tech Innovation Challenge (TIC), hosted by the Business & Technology Club at the Carnegie Mellon University's Tepper School of Business.

Our team took on the challenge to develop an AI-powered solution for "whole-person health."

The TIC is a prestigious case competition “for MBA students dedicated to applying business techniques to products in emerging technologies.”  

The 2024 competition focused on generative AI and health tech. This event tested my skills and ignited my passion for innovation in the healthcare sector.

Teams were tasked with developing technology-driven solutions to address pressing real-world issues.

As a chemical engineer transitioning into product management, I felt a strong pull towards this challenge. It was not merely a contest; it was an invaluable opportunity to dive deep into product development, marketing strategy, finance and strategic planning.

Crafting a Product Vision in One Week

The first phase of the TIC required us to develop a compelling product vision, alongside defining key product capabilities. This involved crafting a solid value proposition, exploring market sizing and segmentation, and performing thorough competitive analysis—all within a tight one-week deadline.

At first, the task felt exhilarating yet overwhelming. My teammates—Shubhi Gupta, Rajat Jha, Shivang Goel, and I—were still navigating our MBA classes and fall quarter schedules, which added to the intensity. However, rather than shying away, we leaned into our strengths and embraced the challenge.

enGenius: Reducing Costs, Improving Healthcare

We named our product “enGenius.” The goal was to harness enGen’s powerful platform to collect patient data and apply generative AI to identify health trends and potential risks.

Image
Four MBA students in front of Carnegie Mellon University
Photo Caption: Marianna De Lima Freitas (right) with her Full-Time UC Davis MBA teammates (from left to right) Shivang Goel, Rajat Jha and Shubhi Gupta, who competed in the Technology Innovation Challenge, hosted by the Carnegie Mellon University's Tepper School of Business.

By anticipating health issues, enGenius would provide personalized plans and insights to help reduce unnecessary hospital visits, medication prescriptions, and surgical interventions.

Our vision was to revolutionize the health insurance and healthcare landscape, thereby minimizing costs for patients and health insurers across the United States.

Image
a poster of sponsor names and school participants
UC Davis Graduate School of Management was among the top eight finalists in the Tech Innovation Challenge, alongside Yale, Berkeley, UCLA and other top U.S. business schools.

Top 8 Finalist: Competing with Leading Business Schools

Out of about 50 teams, we were thrilled to be among the eight that qualified to present our idea on the Carnegie Mellon campus in Pittsburgh! Competing alongside students from other prestigious business schools like the Yale School of Management, Berkeley Haas School of Business, UCLA Anderson School of Management, and more, we proudly showcased our product, receiving recognition as one of the best entries.

Participating in the TIC allowed us to apply our skills in a meaningful way and reignited our drive to innovate in the health-tech arena. This experience highlighted the power of collaboration and creativity in addressing some of the most significant challenges facing healthcare today.

As I reflect on this journey, I am excited about the future of enGenius and its potential impact on healthcare. This challenge has strengthened my resolve to contribute to the ever-evolving landscape of healthcare innovation. I look forward to witnessing how our idea develops and the difference it can make in the lives of many.