MBA Class Visit in San Ramon: Marketing Management

Join us for a UC Davis MBA class visit and experience firsthand our collaborative and close-knit community. You will have the opportunity to chat with an MBA Student Ambassador, meet the professor and observe the student dynamic. We look forward to seeing you!

Marketing Management

Instructor: Prasad Naik 

Course Description: Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion, and sales.

Click to learn more about what to expect during your class visit.

Why a UC Davis MBA?

There are countless benefits to earning an MBA. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, an MBA opens many new professional doors to you.

Our programs are offered at the UC Davis campus, the San Francisco Bay Area—the world’s foremost hub of innovation, and in Sacramento—California’s thriving state capital. Learn more about our:

• No. 2 ranked faculty in the world, and our commitment to personal student learning.
• Industry Immersions that tap UC Davis' corporate network and trailblazing research strengths.
• Collaborative Leadership Program that will prepare you to lead teams in today’s complex global business world.