The Coca-Cola Co.
- Developed a global sourcing strategy that identified how to support the launch of an emerging category expected to generate ~$4.0B by 2030; created a baseline for current production and recommended a robust supply chain plan with a phased strategy leveraging existing infrastructure until volume levels are achieved.
- In alignment with Coca-Cola’s World Without Waste initiative, the project goal was to connect understanding of consumer recycling behavior to deeper material trends and technological advances in the marketplace.
- The Coca-Cola Co. | Minute Maid Business Unit: Assessed the industry for whitespace opportunities in plant-based beverage categories, considered consumer usage and barriers, and identified new platforms and constructed an innovation pipeline.
- Provided insights on the impact of and drivers from other influencers (music, fashion, media and entertainment, beauty, health and food) on the beverage industry, and created a roadmap for how to synthesize trends to new products.
