Professor Hemant Bhargava's research delves into the persistent challenges posed by secondary ticket sales in public spaces, events, and sports, with an emphasis on their impact on event access, affordability, and fairness.

Netflix videos, once limited to TV access, are now available across multiple channels (mobile phones, tablets, computers). To determine the optimal approach to bundling and pricing of multi-device digital goods, we have developed an analytical modeling framework that breaks down its complexities.

Many digital platforms, in recent years, have gone under scrutiny for its addictive design that monetizes user engagement as a source of income, as well as for its extreme dissemination of harmful information. Here, we examine the extent to which

Countless companies are embracing the "XaaS" model to sell goods and value-added services. In crafting their revenue models, suppliers can opt for per-unit usage fees or per-period access charges, regularly blending the two into a two-part tariff

For medications available in multiple formulations, are there significant price differences between formulations, and what are the opportunity for savings if prescribers ordering the more expensive formulation switched to the less expensive

The “creator economy” model, in which a platform organizes and distributes goods and digital content from numerous creators to millions of viewers, underlies the business model of many dominant firms today (e.g., Snap Games, Twitch, Jinri Toutiao)

A new business form that is increasingly prominent, especially in platform business models, is an economic structure in which value is co-created by multiple producers and aggregated into a common bundle by a producer-consortium or independent firm

Physician productivity is an important driver of key healthcare outcomes, such as quality of care, treatment costs and patient satisfaction, because physicians influence a vast majority of treatment decisions, and are central to the care delivery

This paper provides an analysis and guidelines for developing data strategy for different types of platforms, and it identifies promising research opportunities into platform data strategy to better inform future academic research, strategic decision

Decentralized auction platforms, such as eBay, have become integral components of today's global economy. In examining the inner workings of such platforms, our analysis reveals that a substantial portion of these auctions—just over one-third—result

Despite the high volume of health care expenditures, it is often characterized by pricing opacity, leaving consumers in the dark when making critical healthcare decisions. Here, we examine the implications of price transparency, that is emerging on

Mutli-sided platforms typically thrive on the positive feedback loop of indirect network effects. However, many platforms also have to engage in active selling, through the use of sales agents to mobilize network participants. This paper is the first

The rapid proliferation of mobile health solutions has slowly integrated into the healthcare landscape, creating medical value through diverse ways. To understand these potential impacts, we propose a more detailed framework, specifically for

Because patients may receive care at multiple institutions within a region, “single-site” studies may under - or over-represent key clinical features such as the number of affected patients, the severity of disease, or the extent of treatment

Entrepreneurs dealing with platform and network goods often grapple with a tough choice: prioritize growth or profitability. This challenge intensifies when they launch just one product, constraining excellence in either direction. To balance this