The Latest
"We Are GSM" Video - Meet Emeritus Distinguished Professor Paul Griffin
An international authority on accounting and financial information, Emeritus Distinguished Professor Paul Griffin's latest focus is on climate change risks for companies and their emissions disclosures to inform better investors—and his passion for polo! Watch the video.
"We Are GSM" Video - Meet Associate Professor Ashwin Aravindakshan Nair
How can brands maximize engagement across Facebook, IG, LinkedIn, Twitter, etc.? Aravindakshan has crunched the data in his marketing research on optimizing ad budgets and creative resources. Watch the video.
"We Are GSM" Video - Meet Associate Professor Elizabeth Pontikes
Associate Professor Pontikes' experiences at Silicon Valley software startups paved her academic pathway from Yale, Stanford, Chicago Booth, Kellogg and to UC Davis, where she researches market categorization, innovation and technological change. Watch the video.