• Assessed what employees are looking for at various stages in their career and how regional businesses are meeting those goals with an evaluation of KPI benchmarks used to measure employment opportunities, deployment of survey to address workforce needs in the region, and development of a KPI scorecard.

• Supported the development of the company’s transportation management platform (TMS) through an assessment of competition, identifying points of differentiation, and recommendations for how best to position and communicate the value of the platform to customers.

• Explored opportunities to partner with “hidden gem” universities and innovators to develop a competitive advantage for therapeutic pipeline assets.

• Performed market research, evaluated key competitors and tested consumer interest in potential products and brand concepts to assess overall market attractiveness and next steps for high-impact Peruvian textile exporter, developing a sustainable clothing brand intended to reach the North American market in 2021.

• Provided updated framework for setting measurable, shared goals focused on enterprise-wide model transformation and strategic planning, establishing prioritization standards, and building processes to effectively review progress.

• Tested hypotheses for industry improvements in propane exchange purchase and delivery methods, including product cost efficiency and product enhancements, and provided actionable strategic recommendations for leadership team to gain market share.

• Addressed need of Chilean salmon processor to develop a digital transformation strategy; assessed current industry technological trends, researched key innovations and developed a method to analyze business impacts and a proposal for the prioritization of projected ventures.

• Researched operational and functional key performance indicators to understand relevance of vital information to key stakeholders; conducted a market analysis of industry benchmark information and created a strategic plan for adoption and framework for presentation of new KPIs.  

• Developed detailed go-to-market strategy for a Chilean winery seeking to enter the U.S. market including industry and market research and comprehensive recommendations on prospective import channels and navigation of COVID-related industry challenges.

The student team examined the problem of commercial power fraud and recommending analytically-derived solutions with the goal of creating a safer, sustainable and more equitable environment for its entire customer base. Founded in 1946, SMUD is Sacramento's community-owned, not-for-profit electric service, among the six largest of its kind in the U.S.

The student team assisted a customer-centric, locally-owned grocery chain evaluate its marketing analytics strategy and delivering insights that maximize promotional impact and strengthen the customer relationship. Based in Woodland, Calif., Nugget Markets is a privately owned, $300+ mil. revenue grocery chain ranked 12 consecutive years among Fortune’s Best Companies to Work For.

The student team worked with augmenting industry pricing and analytics experts tasked with improving profitability at a large California grocery chain by leveraging point-of-service and pricing data that capture how internal and external price signals impact customer behavior. Dunnhumby uses the power of customer (big) data and insights to create customer-first and personalized in-store, digital and mobile customer experiences.