Prioritized potential market segments, developed theory of competitive advantage, and evaluated potential go-to-market strategies to introduce the company’s successful self-limiting insect technology to US fruit and vegetable producers.
Explored, evaluated and tested go-to-market strategies and product features to accelerate growth of a personal nutrition app for HarvestMark, a late-stage venture building internet and mobile platform for farm-to-fork traceability and shopper feedback.
High-end Napa Valley winery sought to segment their customer base through analysis of buying patterns and product preferences and values, and identify most attractive segments for growth and effective direct-to-consumer marketing channel mix.
Conducted field interviews, a survey and independent analysis to identify key traits associated with increased selling productivity by Gartner’s managing partners. Developed a recommended go-forward approach to drive the maximum productivity ramp.
Defined a globally consistent onboarding process for new associates, which involved a market scan of onboarding strategy with comparable agencies, defining best practices, identifying cultural and geographical challenges, assessing KPIs and success criteria, and offering recommendations for implementation.
Developed an approach, plan and set of initiatives to help First Northern Bank more effectively serve the small business market segment to increase profitability in a competitive landscape.
Conducted industry analysis and gathered competitive intelligence for Get Satisfaction, an innovative SaaS company with an industry-leading community platform that helps customers unleash the power of conversation.
Explored blockchain processing technology for registering transactions to effectively challenge title-related business entities and disrupt current systems, incorporating an analysis of risks, practical implementation, and assessment of market opportunities.
Assessed technological advancements in agricultural production, including evaluation of key issues, financial impact modeling and generation of a high-level deployment “road map” for targeted potential solutions.
Developed an assessment of how the Internet of Things could be leveraged for the company’s future product development. Recommended opportunities to pursue in the “smart” and “solar” spaces.
Developed a competitive positioning strategy for Chevron Energy Solutions; addressed market gaps and identified effective ways to communicate CES’ value proposition in the civic and public education markets.
Company conscripted the team to research potential opportunities in promising areas for new verticals, partnerships and associated technology innovations in the almond industry and beyond.
Generated a complete analysis of potential business features, opportunities, and comprehensive financial model and key recommendations for implementation of a farm-to-factory tour attraction in downtown Sacramento.
Analyzed the impact of and created a framework for transitioning from direct mail marketing to digital marketing for AT&T Wireless products for both general and diverse market segments.
Developed a clear market definition of eSports and surrounding industry landscape, projections for long-term profitability, conceivable competitors, trends in the market and potential advantages and pitfalls.
Investigated data sources for key variables, designed and developed a predictive model and provided proof of concept and recommendations with the goal of supporting the company’s financial transformation using machine learning and artificial intelligence.
Characterized the communication preferences of Agilent’s current and future customers, surveyed various communications strategies and vehicles, and developed actionable recommendations with respect to appropriate media mix and communications strategy.
Completed a strategic evaluation the veterinary medical school’s pricing across major clinical lines of service in order to complete a comparative analysis and economic model to inform the impact of shifting pricing strategy on services.
Traveled to Santiago, Chile to participate in the startup phase of an international venture intended to strengthen UC Davis’s visibility and presence in regions around the world. Pinpointed the UC Davis center in Chile as a prototype to develop KPIs and engagement strategy in the region and globally.
Evaluated prototypes of care models, technical feasibility and user desirability for unmet millennial user needs, and a forecast of how each model might perform against those demands.
